HOG Q3 Earnings: It's Not Just A Macro Headwind Anymore, Core Performance Needs To Pick Up

It's no longer just the 'near-term' currency headwind, effective pricing by the competition, and macroeconomic headwinds in overseas markets, that are denting sales of the iconic motorcycle maker Harley-Davidson . The company has admitted that it needs to step up its game, increase brand awareness, and spend more on R&D and marketing, to bring-in more customers to the Harley brand. Basically, hogs need more now than just to rely on their strong cult following, after years and years, to ramp up s...